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This paper aims to explore the sharing economy in Italy, focusing on key socioeconomic characteristics.

Adopting an exploratory approach, it analyzes the answers of a questionnaire, created using Google Forms and administered via social networks and e-mails. To analyze the answers statistical tests and descriptive statistics were used. The survey reveals potential behavioral factors, which influence the participation propensity to share economic practices.

Results exhibit that the age of the consumer is an impactful participating factor of sharing economy, and therefore, it seems to be a discriminant. On the contrary, gender and annual income are insignificant determinants.

The sample is unbalanced, the majority of the answers were provided by young people.

The paper can give a picture of the role and the importance of the sharing economy in Italy. Motivated by its global economic growth that could reach in 2025 the value of €570bn, it contextualizes what drives people to collaborate and share tangible and intangible assets.

It aims to discover how this digital trend shapes the social fabric of the global economy, providing a broader reflection in terms of future sustainability developments. Ongoing dynamic changes on digital consumer preferences toward sharing products and services provide valuable evidence on their future commercial behavior.

The purpose of this paper is to present an innovative approach for the strategic design of public–private partnerships (PPP) and private finance initiatives (PFI) based on ontology.

Adopting a historic approach, it introduces a posteriori knowledge, deriving from the scheme’s stakeholders at the construction and implementation phase of PPPs. Continuous failures of these collaboration schemes and initiatives underline the necessity for a novel project structure. The conceptual argument is based both on empirical and epistemological approaches. It integrates the value-added (VA) of the ontological theory in the PPP/PFI business strategy.

The research emphasises contemporary design gaps of their current structure and proposes an ontological redesign. The proposed redesign produces a conceptually innovative scheme, which enhances the VA business strategies and their objectives to the structure of these collaborating schemes.

The ontological design of this paper is useful for academics and business consultants around the world and especially in Europe for the successful growth and development of such dynamic collaborations.

Enterprise ontology bridges conceptual and structural gaps of strategic objectives, which are primarily responsible for the failures of PPP collaboration.

The purpose of this article is to investigate whether the corporate social responsibility (CSR) and innovation activity of Certified B Corps® is comparable to listed companies in the Italian fashion industry.

The study includes a systematic literature review performed on Scopus® and combining keywords related to CSR and the fashion industry. Moreover, the literature review involves empirical analyses performed using a mixed-methods approach. First, a text-based content analysis was carried out on the companies' sustainability reports using the keyword scoring approach. The innovation index was then calculated, and multiple ordinary least squares (OLS) linear regressions were performed.

Based on the data available, it has emerged that Certified B Corps® who pursue a more significant number of SDGs are more likely to implement circular economy principles. Moreover, Certified B Corps® that have higher transparency standards and assume social responsibility practices also have higher innovation activity; in contrast, companies who used CSR only as a marketing tool have lower activity.

The analyses were influenced by the coronavirus disease 2019 (COVID-19) pandemic, revealing weaker relationships between the variables, as the analyses involved 2020 data. Furthermore, although the analysis considers the entire population of Certified B Corps® and listed companies in the Italian fashion industry, the size of the sample analyzed influenced the results and insights. Therefore, the analysis does not allow for generalizability. Finally, the study was conducted on a single country whose economic and social contexts have influenced some variables.

The paper highlights some managerial implications. Managers should consider CSR to be an investment and an opportunity to survive the post-COVID-19 pandemic by applying the triple bottom line (TBL) approach in formulating strategies and increasing investments to develop sustainable innovations.

The article explores B Corps, which has received minimal attention in the literature, to propose a deeper understanding of the topic.

Although not yet fully defined, natural wine represents a sector that has gained the widespread attention of final consumers and, therefore, also of the restaurant world, because of its promise of sustainability. The objective of this paper is to understand Italian haute cuisine's interest in natural wine, with the aim of analysing what qualifies this product as sustainable.

After introducing a theoretical framework based on the concept of natural wine, a brief paragraph is dedicated to consumer preferences; subsequently, the analysis focusses on a questionnaire given to restaurateurs to determine the impact that natural wine has had in the Italian context. The results try to identify the importance that restaurateurs give to the characteristics of natural wine and their propensity for using such wine in their own businesses.

The analysis, conducted on a sample of medium-high range restaurants, highlights their strong interest in natural wine, as a result of the final consumers' attitude towards wine with characteristics attributable to sustainability. The positive perception by restaurateurs is similar across Italy, both geographically and in terms of the size of the restaurant.

The originality of the work is the focus on the world of restaurants. To date, the literature on natural wine remains embryonic and always refers to the final consumer. This research is the first step in a broader study that will involve a greater number of restaurants, extending beyond Italy to all of Europe, with the aim of understanding the real development potential of natural wine.

The role of sustainability is predominant in many aspects of consumer purchasing decisions. Millennials and young people are, in this field, potential players who buy and consume wine with ecosustainable decisions but, in the literature, these aspects are analyzed with nonuniform findings. This paper aims to investigate the wine consumption among young people belonging to the millennial generation, Y generation and Z generation considering also the gender.

This study uses a questionnaire with 2000 respondents. The data are analyzed to understand consumption decisions in the wine sector. This information is analyzed through descriptive and inferential statistics (hypothesis test and multiple regression).

The results of the paper show a clear propensity to be sustainable of the young generation compared with the elderly, highlighting the role of Millennials. Moreover, considering gender, there is a greater sustainable wine tendency (considering both the environmental and the economic/decisional component) in female compared with male.

This work reflects the Italian reality of the pre-COVID-19 period. Obviously, the pandemic situation and the geographic scenario analyzed could change the results of a second wave of the survey.

This study contributes to improve the knowledge concerning the wine consumption habits of Italian young generations.

The paper manages to underline the different aspects of sustainability in the wine purchasing decisions by young consumers by focusing on the considered generations.

Cycle tourism is considered as a trendy opportunity of local development that should be taken into consideration by several destinations to (further) increase tourism according to the sustainable development approach. It is a broad and complex phenomenon that involves various social and economic actors. Cycle tourists are looking for new and deep experiences to better benefit from the local identities and the uniqueness of the landscape of a territory. Cycle tourism gives sustainable access to environmental and cultural resources of territories often neglected. Despite its evident potentialities, the lack of studies represents a drawback that could compromise the local development. The aim of this chapter is first to describe the characteristics of this form of tourism both in terms of its contribution to the sustainable development and of demand and supply features. Second, the study focuses on an Italian area that is strongly investing in the development of this form of mobility: an area called “Insubria,” which is located in the Lombardy region, near the Swiss border and includes, as main cities, Varese and Como. The work explores whether the supply of the tourism product in this area is aligned with the current and future demand trends of cycling and tourism. The analysis ends with some suggestions about possible improvements in the area and for the long-term industry competitiveness.

The relationship between transport and tourism is very complex to analyze due to mutual causality. Nonetheless, it is worthwhile investigating it, especially paying attention to sustainable mobility, due to the need to minimize the externalities of transport, which can otherwise reduce the attractiveness of a tourism destination. To this aim, after a brief overview of different analytical frameworks, this chapter focuses on transport at destination and sustainable mobility options, such as local public transport (PT) and active modes (walking and cycling). In particular, it provides some insights from the literature about both tourists’ mobility patterns — by taking into account both psychological aspects of tourism experience and the localization of the amenities — and specific modal choices, more focused on the impact of transport on the environment. It then concludes by presenting short summaries of each chapter of the book, in order to provide an overview of the investigated topics, which are dealing with both geographical (islands, coastal areas, natural areas) and management/administration (technical solutions, PT provision, transport demand) issues.